Initiative

Bootlegger is a mid range to premium denim retailer that appeals to early career professionals for both him or her looking to feel fashionable and great.

The following approach combines targeted & timely content relevant to the season focused on the Bootlegger Summer Campaign "The Sky Is The Limit". Shorter term hero content is planned with a longer running body of creative followed by current dynamic UGC content to help drive strong branding & new seasonal excitement.