Initiative

Engaged in brainstorming, Ideation, and execution. Design, code, and test emails in the Salesforce Marketing Cloud platform. Stephanie collaborated closely with CRM, Marketing, and E-commerce teams to create daily promotional emails that align with promotional plans, adapted designs responsive to weekly report findings and monthly targets.

Building a strong connection with both new and existing customers is paramount. Stephanie crafted innovative experiences incorporating GIFs and user-generated content (UGC) to encourage active participation. By implementing strategic principles tailored to specific customer segments, the goal was to generate traffic and successfully convert customers.